Shimmer
project type
Music Video
year
2024
directed by
- Nico McKee
- Joey MacDonald
about the project
When Blue Swan Records approached Some Like It, it was at the direct request of the band themselves: Strawberry Milk Cult. Having previously directed SMC’s debut music video in 2024, the band wanted to reunite to launch their first studio album, Pink Goo. As part of the visual marketing campaign, we were tasked with creating two music videos, starting with their track “Smoking Fish.”
For the concept, we developed a high-energy treatment inspired by early-2000s wrestling — a nostalgic aesthetic that perfectly matches the band’s style and attitude. Powered by meticulous production design and sharp creative direction, the final cut delivered an action-packed, slapstick comedy performance that hit all the right notes.
